Meeting the Challenge #3 Eco-Base Pallet
Challenge
Conceive of a pallet display structure meeting the specifications of Costco Wholesale Inc. to showcase a selection of product-cards.
Strategy
Strategically design a pallet structure allowing an easy access to the product cards and serving as an important marketing tool, since the product would only be seen when remitting the card at time of purchase.
Achievement
The impact on sales was immediate. Costco Wholesale Inc. is now proposing this type of structure to other product suppliers.
